'Marge' is a new upscale boutique that exclusively sells clothing for tall women. For women of a certain height, it can be difficult to find garments that fit their unique and specific measurements. Marge was founded as a means of offering high quality clothing that would encourage "tall women everywhere to elevate their clothing and lifestyle expectations to a higher frame."
The line was founded by Kaersten Cooper, who spent a number of years struggling to find clothing that would fit her 6'1" frame. Cooper used the sewing techniques her grandmother had taught her and her own contemporary designs, to produce a line of high-fashion clothing for tall women. The curated clothing line is based on timeless shapes that not only flatter elongated frames, but also help tall women feel more confident and stylish.
Height-Conscious Boutiques
This New Store Exclusively Sells Clothing for Tall Women
Trend Themes
1. Upscale Tall Women's Clothing - The trend of height-conscious boutiques exclusively selling high-quality clothing for tall women presents an opportunity for upscale clothing brands to cater to this niche market.
2. Customizable Clothing for Tall Women - The trend of boutique stores offering customizable clothing options for tall women creates an opportunity for innovative fashion brands to provide personalized fit and style solutions.
3. Body-positive Fashion for Tall Women - The trend of boutique stores promoting body-positive fashion for tall women opens up opportunities for inclusive and empowering clothing brands to redefine beauty standards and celebrate diversity.
Industry Implications
1. Fashion Retail - The height-conscious boutique trend presents disruptive innovation opportunities for fashion retail brands to tap into the underserved market of tall women and provide tailored clothing options.
2. E-commerce - The rise of height-conscious boutiques highlights the potential for e-commerce platforms to offer a convenient and accessible shopping experience for tall women, providing a wider range of clothing choices.
3. Fashion Design - The growing demand for tall women's clothing signifies a need for innovative fashion designers to create designs and patterns that complement and enhance the unique proportions of tall women, driving creativity and diversity in fashion design.