In a creative attempt to encourage clothing donations for the homeless, the Wunderman agency raised awareness with clothing street signs. The agency took to streets to place tiny knitted outfits on street signs that feature stick figures.
The campaign titled 'Doe Agasalho' translates to "Donate Warm Clothes." As the seasons begin to change from warm summer days to cool autumn evenings, it is important to remember to help out those who are less fortunate.
Creating an exciting campaign that subtly but noticeably can be seen by a mass audience each day is simply incredible. Along with the knitted outfits, each sign is plastered with a sticker to remind people of the importance of clothing donations. The campaign is also encouraging people to snap images and help support the cause by posting online via social media.
Clothed Street Sign Ads
This Agency Put Outfits on Street Signs to Promote Clothing Donations
Trend Themes
1. Creative Street Sign Ads - Opportunity for agencies to use street signs as a creative way to raise awareness and promote important causes.
2. Knitted Street Sign Outfits - Emerging trend of using knitted outfits on street signs to attract attention and encourage clothing donations.
3. Social Media-driven Campaigns - Increasing trend of campaigns encouraging social media sharing to amplify reach and support causes.
Industry Implications
1. Advertising - Advertising agencies can leverage the trend of creative street sign ads to offer unique and impactful campaigns to their clients.
2. Fashion - Fashion industry can collaborate with agencies to promote clothing donations and showcase their commitment to social causes.
3. Nonprofit/charity - Nonprofit organizations and charities can embrace social media-driven campaigns to engage a wider audience and generate support for their causes.