We all know how crazy and aggressive people can be when it comes to sales. Add in the current economy crisis and you have fashionistas ready to battle it out for those shoes they've had their eye on for so long.
Portuguese retailers Clothes in Closets got inspired by that idea in order to promote their big sales. The result was a shopping bag that comes with built-in badass brass knuckles for handles.
The message is clear--the store has sales that are good enough to get into a fight over.
The creative campaign was created by Leo Burnett (Lisbon, Portugal) with creative director Chacho Puebla, art director Luciana Cani and copywriter Pedro Ribeiro.
Badass Retail Promotions
'Clothes in Closets' Boast Shopping Bags With Brass Knuckles
Trend Themes
1. Aggressive Sales Promotions - Opportunity for retailers to create promotional campaigns that tap into the aggressive nature of customers and make sales more enticing.
2. Creative Shopping Bags - Innovation opportunity for retailers to design unique and attention-grabbing shopping bags that serve as mobile advertisements for their brand.
3. Humorous Advertising - Opportunity to create humorous and memorable advertising campaigns, which can differentiate a brand from its competitors and increase brand recognition.
Industry Implications
1. Retail Industry - Retailers can leverage aggressive promotions and creative advertising campaigns to increase foot traffic and sales.
2. Fashion Industry - Fashion brands can utilize unique and eye-catching shopping bags to create a memorable and lasting impression on customers.
3. Marketing Industry - Marketing agencies can create humorous and innovative advertising campaigns that resonate with consumers and increase brand awareness and loyalty.