The 'Etch' clock unit is a modern approach to displaying time that provides a somewhat existential take on time itself. The 'Etch' consists of a clock face that is made using an elastic membrane rather than with moving hands. The time is displayed by the elastic undulating with the internal movement of the clock before disappearing and returning the clock face to a blank canvas.
Designed by Johnny Vaccaro, Gilles Caprari and Filippo Riva the 'Etch' clock unit reminds those who look to its face to see the time about the concept of time itself. The numbers disappear from the surface just like the passing minutes of each day as a reminder to always focus on the moment at hand rather than the past or future.
Undulating Elastic Membrane Clocks
The 'Etch' Clock Unit Displays Time Then Erases it
Trend Themes
1. Elastic Membrane Clocks - Disruptive innovation opportunities could include developing other products or applications that use elastic membranes for unique displays or interactions.
2. Existential Time Display - Disruptive innovation opportunities may lie in creating other time display concepts that provoke reflection and contemplation on the nature of time.
3. Moment-focused Design - Disruptive innovation opportunities could involve designing products that encourage users to be present and focused on the current moment.
Industry Implications
1. Consumer Electronics - The consumer electronics industry may explore opportunities to incorporate elastic membrane displays into smart devices or wearables for unique user experiences.
2. Home Decor - The home decor industry could explore the use of elastic membrane clocks in interior design, offering unconventional and thought-provoking timepieces for consumers.
3. Timepieces - The timepiece industry may consider incorporating existential time display concepts, like the 'Etch' clock, into their product lines to cater to consumers seeking alternative timekeeping experiences.