CULTIVATE is a design house that, as many Dutch designers do, explores the extreme edges of puns. They are very toung-and-cheek with their designs. The About Time table clock is certainly in this punny vein. It's what you might call a triple entendre. One meaning is: it's about time we got such a great clock on the market. Another meaning is: this object is about time: which isn't immediately apparent at first glance. The third meaning is: the clock is not about telling “accurate time†but “about timeâ€. That is, instead of having numbers on the face of the clock, the clock displays phrases like, †It's probably about seven.â€
The mechanism to tell time is also a genius move. The shape of the clock is a cone. The clock slowly rolls in a circle as time goes by. It has a slow, lulling motion. I think it's a wildly successful re-examination of the importance of the accuracy of time and people's modern hectic schedule. You should buy one now!
Clock or Sculpture?
About Time by Cultivate
Trend Themes
1. Punny Design - There is a trend of designers exploring the extreme edges of puns in their design work, as seen in CULTIVATE's About Time clock.
2. Alternative Time Display - There is a trend of clocks moving away from traditional numerical displays and using phrases or unconventional methods to indicate time, as demonstrated by CULTIVATE's About Time clock.
3. Re-examining Importance of Time - There is a trend of re-examining the significance of time and its relation to people's modern hectic schedules, exemplified by CULTIVATE's About Time clock.
Industry Implications
1. Design - The design industry can take advantage of the trend of punny design by incorporating humor and wordplay into their products.
2. Clock Manufacturing - The clock manufacturing industry can explore alternative time displays, such as using phrases or unconventional methods, to offer unique and innovative clock products.
3. Productivity Tools - The productivity tools industry can tap into the trend of re-examining the importance of time and develop products that help individuals manage and optimize their schedules effectively.