The little girl featured in Hillary Clinton's "3 A.M." video campaign is lashing out against the ad, using the footage instead to encourage the world to vote for Obama. I guess that campaign backfired!
Casey Knowles, who is now 18, was a child actress and her stock footage was used in the Clinton campaign. It was supposed to be intended for cough syrup commercials, or something cute and fluffy, but instead, the video was turned into a gloomy, depressing seen meant to instill fear.
Now that Knowles is older, she's letting the world know that she does not endorse Clinton's fear tactics. Instead, she's created a new video herself, which has already generated a lot of buzz, in which she encourages viewers to vote for Obama.
Accidental Endorsement
Girl in Clinton Ad Votes for Obama
Trend Themes
1. User-generated Campaign Videos - The trend of individuals creating their own campaign videos opens up opportunities for innovative and authentic political messaging.
2. Authenticity in Advertising - As consumers seek more genuine and relatable content, there is potential for disruptive innovation in commercials that feature real people sharing their genuine opinions and experiences.
3. Child Actors Speaking Out - With digital platforms giving individuals a voice, child actors, like Casey Knowles, have the opportunity to take control of their own narrative and make an impact on social and political discussions.
Industry Implications
1. Political Advertising - The use of user-generated campaign videos opens up new possibilities for more engaging and impactful political advertising.
2. Marketing and Advertising - The demand for authentic and relatable advertising content presents opportunities for companies to develop innovative campaigns that resonate with consumers.
3. Entertainment Industry - The empowerment of child actors to speak out and use their platforms to influence public opinion creates new avenues for disruption within the entertainment industry.