Ice cream brand Ben & Jerry's stood up for climate justice with a 'Love our World' ad campaign that aired in August of last year, leading up to the Global Climate Strike that was hosted on September 20th and 27th. The ad spotlights the planet's rising temperatures and compares the earth's changing landscape to ice cream that is melting -- a simple yet powerful visual for the climate crisis we're currently facing.
Ben & Jerry's launched this campaign after July 2019's record-breaking temperature highs that have further deteriorated the melting, glacial ice caps. Urging consumers to "make their voice heard for climate justice and a zero-carbon future by joining the Global Climate Strike," the brand stood by Gen Z and Millennial advocates and showcased its dedication to driving forward an important cause.
Climate-Centric Ice Cream Campaigns
This Ben & Jerry's Climate Justice Ad Raises Eco Awareness
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Industry Implications
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