HOKA presents a new durable update of its Clifton 9 sneaker model only about seven months since the original shoe's drop. The silhouette is set to launch officially on September 1st online and in stores. The most notable update is that the shoe is lined with GORE-TEX materials.
The epitome of the shoe honors the brand's ethos and it has a sleek silhouette that is slightly affected due to the lining. It embodies a stealthy color palette with a black tone complete with breathable materials coated by the waterproof membrane. Additionally, the campaign that introduces the new iteration follows the same stealthy aesthetic as the models are seen running through puddles in an urban environment.
Durable Weatherized Stealthy Sneakers
HOKA Presents a GORE-TEX Iteration of the Clifton 9
Trend Themes
1. Durable Sneaker Materials - The shoe's use of GORE-TEX materials provides durability and waterproof capabilities.
2. Quick Succession Product Releases - HOKA's frequent updates to the Clifton 9 model signify a trend of rapid product development and iteration.
3. Stealthy Aesthetic - The sleek and black color palette of the shoe, along with the accompanying stealthy campaign, reflects a trend towards more subtle and understated designs.
Industry Implications
1. Footwear - This trend of using durable materials in sneakers presents opportunities for athletic and outdoor footwear brands to offer more weather-resistant options.
2. Sportswear - The continuous updates to the Clifton 9 model highlight the fast-paced nature of the sportswear industry, encouraging brands to stay ahead with frequent product releases.
3. Marketing and Advertising - The stealthy aesthetic of the HOKA campaign suggests an industry trend towards creating visually captivating and aspirational marketing content.