CLIF is expanding its lineup to include the new CLIF Thins. As a tasty take on the CLIF BAR, the new CLIF Thins are perfect for everyday snacking.
Perfectly times to coincide with the return of some office commutes, the new CLIF Thins are portable enough to stash in any work bag. As Liz Watson, CLIF Brand Manager explains, "Our research shows that the return of office commutes and travel is on the rise. CLIF Thins are lightweight and easily stored in purses, carry-ons and desks, so you always have a quick and easy pick-me-up in your hectic schedule."
Beyond their perfectly portable format, the bars are also mindfully made with plant-based ingredients like organic rolled oats and minimal sugar. As far as flavors go, the new bars come in three tasty varieties: Chocolate Chip, Chocolate Peanut Brownie, and White Chocolate Macadamia Nut.
Crispy Plant-Based Bars
The New Clif Thins are Designed for Everyday Snacking
Trend Themes
1. Plant-based Snacks - There is a growing trend of consumers seeking out plant-based snack options, which presents opportunities for companies to innovate and cater to this market.
2. Everyday Snacking - The trend towards snacking throughout the day instead of traditional meals presents opportunities for companies to create convenient, on-the-go options for consumers.
3. Minimal Ingredient Snacks - There is a trend towards snacks with simple, natural ingredients and minimal added sugars or preservatives, which creates opportunities for companies to offer healthier snack options.
Industry Implications
1. Cereal Bars - The cereal bar industry can benefit from incorporating plant-based ingredients and offering more minimal ingredient, healthy snack options.
2. Convenience Foods - The convenience food industry can capitalize on the trend towards everyday snacking by offering more portable, quick snack options for busy consumers.
3. Natural Foods - The natural foods industry can innovate by creating more plant-based and minimal ingredient snack options, catering to health-conscious consumers.