Stylish Tourist Editorials

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This Youthful Editorial was Created by Ian Cole for Client Style Guide

Model Sebastian Spence seems to play the part of a stylish tourist in this intriguing editorial for Client Style Guide. Photographer Ian Cole captures Spence sticking out like a sore thumb on some empty streets in London.

Some of these rainy day fashion photos feature Spence filming the sights all around him, while in others he stands, staring blankly ahead with a camera hanging around his neck. This reinforces the idea that this well-dressed young man is a tourist, because someone who's already seen all of the sights seems less likely to be wandering the streets with a well-secured camera.

This series is filled with warm jackets, vests, hats and other pieces of rainy day apparel. One photo focuses on Spence’s shoes, which are bright red. This tourist-themed fashion series shows travelers how to stand out in style.
Trend Themes
1. Tourist Style Fashion - Disruptive innovation opportunity: Create a clothing line specifically designed for stylish tourists, offering functional yet fashionable pieces.
2. Tourist Photography - Disruptive innovation opportunity: Develop a new camera or photography app that enhances the experience of capturing travel moments for tourists.
3. Rainy Day Apparel - Disruptive innovation opportunity: Design waterproof and lightweight fashion garments that are both trendy and practical for rainy day activities.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Collaborate with travel agencies or hotels to create a curated collection of stylish travel outfits for tourists.
2. Photography - Disruptive innovation opportunity: Offer photography workshops or courses specifically tailored to tourists who want to improve their travel photography skills.
3. Outdoor Gear - Disruptive innovation opportunity: Develop a line of fashionable rainproof gear that combines style and functionality for urban explorers and tourists.

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