Carolina-based photographer Clint Davis has an endearing client reach-out strategy that definitely sets him apart from other creatives in the industry. In 2018, he is incorporating a toy-inspired approach to his annual promo mailers.
Clint Davis makes use of the "the budget-friendly LEGO ‘Creator Red Racer 31055 Building Kit’" that ties perfectly into his area of expertise — automobiles. The photographer sends out a small client reach-out box to prospects and people who he is currently doing business with. Each promo mailer contains a LEGO figurine that ties into the personality of the receiver, a hand-written note, some rubber stamps and a "LEGO-esque Fold Factory 5×7" fold-out print."
Clint Davis sends about 70 client reach-outs annually. Although this costs him time, effort and money, the creative is able to make a lasting impression on his contractors and the promo mailers are "well worth the time and investment" according to Davis.
Strategic LEGO Kit Mailers
Photographer Clint Davis Has a Unique Client Reach-Out Strategy
Trend Themes
1. Toy-inspired Client Reach-out Strategies - Photographers and other creatives are incorporating a toy-inspired approach to their annual promo mailers, using toys like LEGO to create personalized and memorable client reach-outs.
2. Personalized Promotional Mailers - Business professionals are embracing personalized promotional mailers that include hand-written notes, unique gifts, and customized prints to make a lasting impression on clients and prospects.
3. Incorporating Toys in Marketing Campaigns - Marketers are exploring the use of toys, such as LEGO, to add a playful and memorable element to their marketing campaigns.
Industry Implications
1. Photography - Photographers like Clint Davis are utilizing innovative client reach-out strategies to stand out in the photography industry.
2. Marketing and Advertising - Businesses in the marketing and advertising industry are adopting creative and personalized approaches to client outreach in order to differentiate themselves from competitors.
3. Toy Manufacturing - Toy manufacturers can collaborate with photographers and other creatives to develop specialized toy sets that can be used as promotional materials to target specific industries, such as automobiles.