Toronto agency DDB came up with this clever idea for Toronto Plastic Surgery. The concept lets you show off your perfect nose, or rather, someone else's perfect nose, to any one else passing by.
In any clever ad, it's important that the product value proposition is apparent, which is the aspect of cupvertising that must really be appreciated.
Now you can take your new nose for a test drive before you buy.
Implications - The plastic surgery industry is one with incredible amounts of competition. Creative advertising like this that is interactive and playful will certainly give Toronto Plastic Surgery a leg up as consumers are excited by out-of-the-box thinking that is humor-infused and practical.
Clever Cupvertising
Clever Cupvertising
Trend Themes
1. Interactive Advertising - The use of interactive ad campaigns that engage customers provides disruptive innovation opportunities for marketers to create playful and practical campaigns that differentiate them from competitors.
2. Humor-infused Marketing - The integration of humor in marketing campaigns, like cupvertising, provides opportunities to capture customers' attention, simplify messages and increase brand awareness.
3. Product Test Drives - The idea of providing potential customers with an opportunity to test drive a product before buying can lead to an increase in sales and customer satisfaction.
Industry Implications
1. Plastic Surgery - The plastic surgery industry can benefit from innovative ad initiatives, like cupvertising, to differentiate from competitors and attract customers.
2. Advertising and Marketing - The advertising and marketing industry can benefit from incorporating humor-infused and interactive advertising to elevate brands and provide competitive advantages.
3. Retail and E-commerce - The retail and e-commerce industry can benefit from offering product test drives, like the nose test drive ad campaign, to reduce returns and increase sales.