The Clever Candy Big Bear Pop from Nassau Candy is a deliciously oversized offering from the brand that's expected to catch the eye of shoppers thanks to its novelty profile. The treat consists of an eight-ounce gummy bear on a stick that's perfect for nibbling on or enjoying like a lollipop for kids or adults of all ages to enjoy. The treat comes in four classic fruit flavors including Apple, Cherry, Orange and Blue Raspberry, and come packaged individually with a joke or fun fact on the rear to further enhance the experience for consumers.
Executive Vice President, National Brand Confections Andrew Reitman spoke on the Clever Candy Big Bear Pop from Nassau Candy saying, "With vibrant colors and iconic shape, our Clever Candy Big Bear Pops are sure to attract attention on their own, but can easily integrate with our other Clever Candy packaged confections for an even more impactful display."
Oversized Gummy Bear Lollipops
The Clever Candy Big Bear Pop Weighs in at Eight-Ounces
Trend Themes
1. Oversized Candy Treats - The Clever Candy Big Bear Pop brings an oversized novelty element to the candy industry, attracting consumers with its unique profile.
2. Interactive Packaging - The individually packaged Clever Candy Big Bear Pops with jokes or fun facts on the rear offer an interactive and enhanced experience for consumers.
3. Multi-generational Candy Consumption - The Clever Candy Big Bear Pop appeals to both kids and adults, tapping into the growing trend of multi-generational enjoyment of nostalgic treats.
Industry Implications
1. Confectionery - The Clever Candy Big Bear Pop introduces a disruptive innovation opportunity within the confectionery industry by offering an oversized gummy bear lollipop that stands out from traditional treats.
2. Packaging - The interactive packaging of the Clever Candy Big Bear Pop creates an opportunity for innovation and differentiation within the packaging industry.
3. Retail - The Clever Candy Big Bear Pop presents an opportunity for retailers to attract attention and increase sales by featuring these oversized candy treats as a unique and eye-catching product.