The Cleavage Caddy converts a bra, which is already a carrier of sorts, into a holder for your other goodies. Credit cards, keys, movies tickets, and apparently even cell phones fit discreetly (sort of) into the handy compartments on each side. Depending on what is stored in the pocket your shape will be either enhanced or more likely it will take on a cubist flare.
Designed by Laura McLaren of Mazantri Creations, the Cleavage Caddy, which is not actually a bra but rather an insert, is available in various colours and with or without a lace front panel and costs about $30.
In-Bra Storage
The Cleavage Caddy Keeps All Your Stuff Handy
Trend Themes
1. Discreet Bra Storage - The Cleavage Caddy highlights the trend of discreetly storing personal belongings within a bra, creating opportunities for innovative bra designs with built-in storage compartments.
2. Enhanced Bra Functionality - The Cleavage Caddy exemplifies the trend of enhancing the functionality of bras by adding additional compartments, presenting opportunities for customizable bra designs that cater to specific needs.
3. Fashionable Bra Accessories - The Cleavage Caddy taps into the trend of bra accessories that allow for personalization and style, demonstrating potential for the development of fashionable accessories that can be added to existing bras.
Industry Implications
1. Fashion Accessories - The Cleavage Caddy opens up opportunities for the fashion accessories industry to create innovative products that add functionality and style to bras.
2. Intimate Apparel - The Cleavage Caddy highlights potential disruptive innovations within the intimate apparel industry, where bras can be reimagined with built-in storage solutions.
3. Smart Wearables - The Cleavage Caddy showcases the potential for incorporating smart wearable technology into bras, leading to the development of bras that can securely store and charge electronic devices.