SCI-MX Clear Whey Protein Isolate is a new product from the UK-based sports nutrition brand formulated with the needs of health-conscious and athletic consumers alike in mind to help them meet their protein needs in a flavorful way.
The product is characterized by its namesake clear formulation that is positioned as an alternative to creamy varieties on the market and thus has a more refreshing profile for consumers to enjoy. The product features 23-grams of protein per serving, and comes in Apple & Blackcurrant and Tropical Island Punch flavors. Featuring more than 90% whey protein, the supplement has zero fat per serving.
NPD Manager Parminder Singh commented on the SCI-MX Clear Whey Protein Isolate saying, "We’re always thinking about new products which we can bring to the market that amplify our offering, and we’re excited to introduce our latest offerings – Clear Whey Isolate…[It] is the perfect product to refuel the body – especially during the warmer months when we naturally want a lighter, refreshing alternative to typically thick high-protein drinks."
Refreshingly Fruity Protein Supplements
SCI-MX Clear Whey Protein Isolate Comes in Two Flavors
Trend Themes
1. Clear Formulation Protein Supplements - Opportunity to cater to health-conscious consumers seeking refreshing alternatives to traditional creamy protein products.
2. Fruity Whey Protein Isolates - Innovative flavor profiles to meet the protein needs of athletic consumers in a delicious and tropical way.
3. High-protein Refreshment Trends - Meeting the demand for light and flavorful protein supplements during warmer months for a revitalizing experience.
Industry Implications
1. Sports Nutrition Industry - Exploring new formulations and flavors to attract health-conscious and athletic consumers in the competitive market.
2. Food and Beverage Industry - Creating innovative protein products that offer refreshing alternatives to traditional high-protein drinks for consumer appeal.
3. Health and Wellness Sector - Developing protein supplements that align with the trend of lighter and more satisfying beverage options for health-conscious individuals.