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Simplehuman's Cleanstation Eliminates 99.9% of Germs in 30 Seconds

The "clean girl aesthetic" trend, which originated on TikTok, has become a popular theme in the cultural consciousness. While many people achieve this aesthetic through beauty, skincare, and fashion, simplehuman recognizes that a clean space, specifically a clean phone, is the foundation of every clean girl's aesthetic.

Incorporating phone sanitizing into a daily routine is essential for every "clean girl." Simplehuman's Cleanstation ($200) is a highly effective, automatic, touch-free phone sanitizing tool that utilizes UV-C LED lightwaves in a signature omni-lux™ chamber, eliminating 99.9% of germs in only 30 seconds. It is an ideal tool to keep on hand next to your sink to clean your phone while timing your handwashing for the recommended 30 seconds. In addition to its functionality, the Cleanstation's sleek and minimalist design will give a sophisticated look to any clean space.
Trend Themes
1. Clean Girl Aesthetic - The trend towards achieving a clean girl aesthetic through not only beauty and skincare but also through cleaning products that can sanitize phones, presents an opportunity for innovative phone cleaning tools.
2. Automatic Phone Sanitizers - The trend towards wanting to sanitize smartphones to get rid of germs quickly creates an opportunity for creating touch-free phone sanitizing tools like simplehuman's Cleanstation.
3. UV-C LED Sanitizing Technology - The trend towards wanting to sanitize phones in 30 seconds presents an opportunity for UV-C LED sanitizing technology to replace the time-consuming and more manual wet wipes and other cleaning products such as cleaners and detergents.
Industry Implications
1. Consumer Electronics - There is a potential for phone accessory companies and smartphone manufacturers to create built-in automatic phone sanitizing features that use UV-C LED lightwaves as an alternative to external phone cleaning tools.
2. Retail and Hospitality - Hotels and shops looking to provide an additional level of safety and cleanliness can integrate touch-free automatic phone sanitizing tools like the Cleanstation into their spaces, providing their customers with extra peace of mind.
3. Health and Wellness - Creating more innovative and user-friendly UV-C LED lightwave sanitizing technology in the form of touch-free sanitizing tools for not only phones but other tactile surfaces could become a rising trend in the health and wellness industry as consumers become more health-conscious.

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