Developed by non-profit organization #TogetherBand, the Clean Power campaign highlights the benefits—both functional and environmental—of renewable energy. The initiative was developed in response to the climate crisis, of course, which is considered "one of the biggest challenges of our time."
The Clean Power campaign graced Oxford Street in London, England and it featured the colorful work of British artist Morag Myerscough. The creative developed 105 flags for the Clean Power campaign. One could read 'Time for Clean Power' spelled out by 12 flags, each featuring one letter. Myerscough also included flags that read 'sea,' 'sun,' and 'air.' This was done in a bid to draw the attention of individuals to (or maybe remind them of) the different options for renewable energy.
Colorful Aerial Installations
Morag Myerscough Creates Work to Support the Clean Power Campaign
Trend Themes
1. Renewable Energy Campaigns - Developing creative campaigns that promote the benefits of renewable energy to help combat the climate crisis.
2. Colorful Installations in Public Spaces - Creating visually-engaging installations with a message that capture the attention of the public in high-traffic areas.
3. Functional Art Pieces - Designing artistic pieces that serve a functional purpose, such as promoting sustainability and environmental awareness.
Industry Implications
1. Non-profit Organizations - Opportunities to develop and support campaigns that promote environmentally-friendly initiatives, such as renewable energy.
2. Sustainable Energy - Creating engaging visual campaigns that highlight the benefits of renewable energy, such as solar and wind power, to attract more consumers to switch to sustainable energy sources.
3. Public Art - Designing art installations with messages that promote sustainability and environmental awareness in public spaces, such as parks, plazas, and streets.