Basis Clean Hydration makes electrolyte beverages that are packaged in aesthetically pleasing bottles, appealing to consumers who are looking for a way to replenish themselves with a flavorful, low-sugar refreshment. The brand's products are offered in varieties like Blackberry Lemon, Grapefruit Melon and Cran Raspberry that contain just four grams of sugar and 1,000 milligrams of electrolytes per 16.9-ounce bottle—which is about three times more electrolytes than the average sports drink. As such, Basis finds that its customers are more the type to enjoy coconut water or electrolyte water rather than traditional sports drinks, even if they may have enjoyed them in the past.
The hydrating, electrolyte-enhanced beverages are naturally sweetened with monk fruit and promise to replenish the body quickly from being dehydrated.
Clean Hydration Beverages
'Basis' is Sweetened with Monk Fruit & Rich in Electrolytes
Trend Themes
1. Low-sugar Electrolyte Beverages - Opportunity for disruptive innovation in creating appealing, low-sugar alternatives to traditional sports drinks.
2. Aesthetically Pleasing Packaging - Opportunity for disruptive innovation in designing visually appealing beverage packaging to attract consumers.
3. Naturally Sweetened Beverages - Opportunity for disruptive innovation in developing beverages sweetened with natural alternatives like monk fruit.
Industry Implications
1. Beverage Manufacturing - Opportunity for disruptive innovation in the beverage manufacturing industry to create electrolyte-enhanced beverages with low-sugar options.
2. Packaging Design - Opportunity for disruptive innovation in the packaging design industry to create visually appealing bottles for beverage products.
3. Healthy Beverage Alternatives - Opportunity for disruptive innovation in the healthy beverage industry to develop naturally sweetened options that replenish the body effectively.