Clean Eatz announced a new multi-unit deal that will see the opening of three new Clean Eatz franchise locations in Southeast Florida. Clean Eatz is a health-focused, better-for-you restaurant that is rapidly expanding while receiving near-unanimous positive reception. The Clean Eatz locations are still being finalized, but the company is looking to expand into the west palm beach area with locations at Boynton Beach, Jupiter, and Wellington.
Clean Eatz is notable in the health food industry as it is not a premium health-focused restaurant that is only for the most fitness-focused customers, but it is also an affordable, better-for-you fast-food alternative with prices palatable to the average family. This caused the restaurant to attract its own fanbase of loyal customers that prefer it over others in the space, transforming the restaurant into a lifestyle restaurant.
Health Food Franchise Expansions
Clean Eatz is Opening Three New Locations in Southeast Florida
Trend Themes
1. Health Food Fast-casual Chains - There is a trend towards affordable, fast-casual health food restaurants that are appealing to the broader population, not just the health and fitness community.
2. Multi-unit Franchise Deals - There is a trend towards multi-unit franchise deals for health food restaurants to expand their footprint in geographically diverse markets.
3. Lifestyle Restaurants - There is an emerging trend for health food restaurants to transform into a lifestyle brand as they attract loyal customers looking for an overall healthier lifestyle.
Industry Implications
1. Fast Food Restaurants - Fast food restaurants have an opportunity to transform their offerings to better-for-you options and appeal to a wider customer base.
2. Health Food Restaurants - Health food restaurants have an opportunity to expand their business by offering affordable, fast-casual options to a broader population.
3. Franchise Businesses - Franchise businesses have an opportunity to invest in emerging multi-unit deals for health food restaurants.