The Frank Body Clean Body Wash: Unscented formula is described as a "gentle 2-in-1 body and intimate wash made with clean ingredients to love every bit of you." These star ingredients include Kakadu Plum, pomegranate extract, and coffee seed extract while the formula is completely soap-free, fragrance-free and pH-balanced for a safe and effective clean feeling.
The Australian skincare brand specializes in clean products ranging from its best-selling coffee scrub to this Clean Body Wash: Unscented formula that is also alcohol-free and vegan certified.
With more consumers prioritizing enhanced intimate skincare rituals -- incorporated as part of a regular self care routine -- brands are replacing overly fragrant and chemical-infused body care products with niche offerings that are designed to be safe and gentle on even the most sensitive of skin areas.
PH-Balanced Intimate Care Products
The Frank Body Clean Body Wash is Gentle, Vegan and Soap-Free
Trend Themes
1. Ph-balanced Intimate Care - Brands are creating intimate care products that prioritize gentle and safe ingredients while targeting sensitive skin areas.
2. Clean and Vegan Body Washes - Consumers are favoring soap-free, fragrance-free and vegan body washes infused with clean ingredients for a more relaxed and safe cleansing routine.
3. Enhanced Skincare Rituals - An increased focus on self-care is leading consumers towards gentle and safer skincare rituals that incorporate clean and vegan ingredients.
Industry Implications
1. Skincare Industry - Companies can leverage the growing demand for gentle and safer skincare products to offer clean and vegan skincare options for all skin types.
2. Beauty Industry - Brands can capitalize on the trend of consumers including self-care rituals in their daily routines by introducing niche offerings that are gentle and safe for use.
3. Personal Care Industry - The personal care industry can innovate through the development of specialized intimate care products that cater to the needs of customers who prioritize gentle and safe ingredients.