We saw indications of the potential bike shorts fad on several different runways, but I think it’s safe to say that the fad is here.
Beginning with Alexander Wang, many other designers and brands have jumped onto the "bike shorts as a layering piece," train. The very tight, chic shorts are a sporty/sexy mix that just seem to catch the eye and keep it fixated.
The gallery features a Fall 08 piece from Miu Miu, Spring 09 pieces from Micheal Kors and Abaete, Pre-Fall 09 pieces from Alexander Wang and a resort 09 piece from Prada.
Classy Cyclist Couture
Michael Kors, Abaete, Alexander Wang Fuel Bike Shorts Fad
Trend Themes
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Bike Shorts Fashion — Designers and brands capitalizing on bike shorts as a layering piece, creating a mix of sporty and sexy styles.
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Athletic Leisures — Increasing popularity of athletic leisure wear showcasing the potential for new fashion styles.
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Layering Pieces — Growing demand for new layering pieces adaptable to various occasions and activities.
Industry Implications
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Fashion — Opportunity to create new athletic leisure styles incorporating bike shorts for fashion-conscious consumers.
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Sportswear — Opportunity to create and improve sportswear for cyclists and other fast-paced activities.
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Retail — Opportunity for retail companies to capitalize on the increasing trend of bike shorts as a layering piece and offer diverse fashion options.