We've seen a number of attempts to reignite retro brands, with innovations from Converse topping the list.
The latest innovation from converse: Leather All Star High Tops. These shoes are covered in patent leather including the recognizable Converse ankle logo top. The Beams x Converse All Stars Patent high tops come in both black and white and they are available at Beams.
Here's a link to 6 more Converse innovations:
Spiced Retro
Can Leather High Tops Reignite the Converse Brand?
Trend Themes
1. Retro Revival - Exploring and revitalizing nostalgic brands through modern innovation
2. Patent Leather - Updating classic designs with a sleek, shiny finish
3. High-top Trend - Bringing back the popularity of high-top sneakers
Industry Implications
1. Fashion - Integrating innovative materials and designs into classic fashion staples
2. Footwear - Experimenting with different shoe silhouette and designs using modern materials
3. Retail - Creating exclusive collaborations with popular brands to attract consumers