South Korean fashion label thisisneverthat works in collaboration with Dickies on a collection full of classic workwear designs for the Fall/Winter 2020 season. The duo have backed up support by Urban Research as the seasonal designs feature functional components.
This includes the insulated Eisenhower jacket, the Pocket tee, and the 874 Work pants. The standout Eisenhower jacket is elevated with added filling materials within the lining in preparation for the dropping temperatures. The design is rounded out with golden metal zippers at the pockets and main enclosure at the front, buttons at the sleeves, and co-branded details. The Work pants are slightly tailored to look more relaxed that the original silhouette for a comfortable look.
Functional Utility Insulated Workwear
Dickies Joins thisisneverthat on a New Collaborative Capsule
Trend Themes
1. Functional Utility Workwear - Opportunity for companies to innovate classic workwear designs with added functional components.
2. Insulated Clothing - Disruptive innovation opportunity for companies to create clothing with added insulating materials for cold weather.
3. Collaborative Fashion Collections - Collaborative fashion collections provide an opportunity for brands to fuse their unique styles and create new designs.
Industry Implications
1. Fashion Industry - The fashion industry can integrate functional design with stylish outfits to attract consumers.
2. Workwear Industry - The workwear industry can integrate insulating material into clothing to provide added functionality for workers.
3. Retail Industry - Opportunity for brands in the retail industry to collaborate and create unique products for consumers.