To help get consumers through the long winter days ahead, Shake Shack has unveiled a new Classic Comfort Shake Trio.
Shake Shack's new Classic Comfort Shake Trio is a lineup of milkshakes inspired by some of the most indulgent desserts imaginable. First up is the Cookie Butter Shake, which is made with vanilla frozen custard, creamy cookie butter, whipped cream, and speculoos cookie crumbles. Next is the Malted Milk Chocolate Shake, which combines vanilla and chocolate malted frozen custard with a whipped cream topping and crushed chocolate. Finally, there's a Frozen Hot Chocolate Shake that blends chocolate frozen custard with a sweet cocoa powder, and tops the whole thing off with whipped cream, cocoa powder, and fluffy mini marshmallows.
The Classic Comfort Shake Trio is available at participating Shake Shack locations now through March 16, 2020.
Comfort Food-Themed Milkshakes
Shake Shack New Classic Comfort Shake Trio is Here for Winter
Trend Themes
1. Comfort-food-themed Milkshakes - There is scope for expansion and innovation in the market for comfort food-themed beverages and desserts, as people seek out familiar and indulgent flavors in times of stress and uncertainty.
2. Winter Beverage Promotions - With the ever-changing consumer tastes and desires, there is a significant space for creating new winter beverage promotions for major brands.
3. Festive Comfort Foods - There is an opportunity for food companies to offer more festive comfort foods to consumers who are looking for familiar tastes and comfort during the colder months of the year.
Industry Implications
1. Fast Food - Fast food chains that specialize in beverages and desserts, such as Shake Shack and Dairy Queen, can create new winter-themed milkshake promotions to attract seasonal customers.
2. Desserts and Sweets - The growing demand for comfort food-themed sweets can allow the confectionery industry to increase sales by appealing to customers who are craving indulgence and familiarity.
3. Food Service Industry - The need for comfort food in the food service industry can be met by developing and promoting seasonal menu offerings that cater to the needs and preferences of consumers who are looking for familiar and indulgent tastes.