Over the past year, the popularity of graphic prints has been on the raise.
One trend emerging out of that trend is classic art on apparel. I loved this idea since the first time I saw a print of Botticelli’s ‘The Birth of Venus’ on a sweatshirt. The idea of mixing classical with casual is very striking, much like the prints themselves. Here we see ‘American Gothic’ painted by Grant Wood in 1930. This clash of old and new, of colonial Americana conservatism with modern urban, is something striking. Not to mention, the contrast of the seriousness of the subjects and the whimsy of the wearer.
Would the wearer wear this for irony or honest admiration? Either way, this is an interesting piece, and at $37.99, it is defiantly a conversation starter.
Historical Art Sweatshirts
This Apparel Features Compelling Classic Art on Graphic Garments
Trend Themes
1. Classic Art Apparel - There is an opportunity to disrupt the fashion industry by creating apparel featuring classic artwork, marrying casual and classical styles.
2. Graphic Print Popularity - The rising popularity of graphic prints presents an opportunity to innovate in the fashion industry by incorporating compelling classic art onto garments.
3. Mixing Old and New - The trend of mixing old and new, exemplified by classic art on apparel, opens up opportunities for disruptive innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has the potential to capitalize on the trend of classic art apparel, creating unique and visually striking garments.
2. Art - The art industry can explore partnerships with fashion brands, bringing classic artwork to a wider audience through graphic prints on apparel.
3. Graphic Printing Technology - Companies specializing in graphic printing technology have the opportunity to leverage the rising demand for graphic prints in the fashion industry by offering innovative solutions for printing classic artwork on garments.