Experiential Beauty Concierge Launches

Clarins Travel Retail rolled out the Clarins Beauty Concierge Singapore Edition at Changi Airport, a multi-zone airport experience designed to turn transit shopping into an experiential journey featuring Singapore-inspired design and Peranakan packaging. The Changi First global concept ran in Terminal 1 Departure Transit and offered personalised services under a Check In, Indulge, Check Out Beautiful philosophy. Guests received a personalised key and journey card on arrival, then moved through a Beauty Lounge for tailored skincare consultations, a Beauty Bar for Singapore-themed makeup looks, and a Beauty Elevator photo activation with destination backdrops. The rollout included Changi-exclusive travel retail sets and was produced in partnership with Changi Airport Group and The Shilla Duty Free Singapore, aiming to make travel retail a destination for discovery and culturally rooted brand interaction.