The Clae Spring/Summer 2014 footwear collection combines a bright palette of colors with designer silhouettes to create footwear that's perfect for the upcoming seasons.
The Southern California-based company comprised its newest collection from some new models and drew from some classics as well. Clae's ever popular Hamilton boot got a facelift with a beaming red sole to complement the soft toned leather body. The Newman model screams spring with its new fire tie dye canvas and bright nylon laces. Another model that deserves a shout out is the Strayhorn; it has a navy blue camo denim upper and is speckled with sky-blue peace signs.
The Clae Spring/Summer 2014 collection brings a youthful air to timeless designs. The collection is available now through Clae's online shop.
Punchy Urban Footwear
The Clae Spring/Summer 2014 Collection is Smart and Colorful
Trend Themes
1. Colorful Footwear - Disruptive innovation opportunity: Creating footwear with bold and vibrant colors to attract younger consumers.
2. Designer Silhouettes - Disruptive innovation opportunity: Incorporating unique and fashionable designs into footwear to appeal to the fashion-forward market.
3. Youthful Air - Disruptive innovation opportunity: Infusing a sense of youthfulness and playfulness into traditional footwear designs to appeal to a younger demographic.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Developing new and innovative materials and technologies for footwear to enhance comfort and performance.
2. Fashion - Disruptive innovation opportunity: Integrating technology into fashion design to create interactive and customizable footwear products.
3. Online Retail - Disruptive innovation opportunity: Utilizing e-commerce platforms and social media marketing strategies to reach a wider consumer base for footwear products.