The ck One Cosmetics Fall 2013 ad campaign certain pieces from its line and shows them just how they look when applied properly. For instance, the new powder eyeshadow can give women a dramatically dark smokey eye while the shine lipstick is sweeter and more approachable. The images essentially juxtapose the makeup in its pure form and on the face of a model.
Shot by photographer David Sims, the ck One Cosmetics Fall 2013 ad campaign stars models Fei Fei Sun, Caroline Brasch Nielsen and Tilda Lindstam. Their stunning features are accentuated by the line of makeup being promoted. From mascara to foundation, they are given a flawless look that many women will want to emulate.
Singled-Out Makeup Ads
The ck One Cosmetics Fall 2013 Campaign Showcases Flawless Faces
Trend Themes
1. Flawless Makeup - The trend of showcasing flawless makeup looks through advertisements presents opportunities for disruptive innovation in the beauty industry, such as creating smart makeup tools and promoting natural beauty.
2. Juxtaposition Advertising - The trend of using juxtaposition in makeup advertising where makeup is shown in its pure form alongside models wearing the makeup presents opportunities for disruptive innovation in the advertising industry, such as creating augmented reality makeup try-on experiences and interactive ad campaigns.
3. Model Diversity - The trend of using diverse models in makeup advertising presents opportunities for disruptive innovation in the beauty industry, such as expanding shade ranges to cater to a wider range of skin tones and featuring models with unique facial features to promote inclusivity and individuality.
Industry Implications
1. Beauty - The beauty industry can leverage the trend of showcasing flawless makeup looks through advertisements to innovate their products and promote natural beauty.
2. Advertising - The advertising industry can capitalize on the trend of using juxtaposition in makeup advertising to create interactive ad campaigns and augmented reality makeup try-on experiences.
3. Fashion - The fashion industry can benefit from the trend of using diverse models in makeup advertising by promoting diversity and inclusivity on the runway and in their clothing designs.