Streetwear fashion brand STAPLE and outdoor lifestyle brand Poler collaborated on a collection of outdoor camping gear and apparel that fits urban and rural lifestyles. The collection focuses on outdoor camping gear adaptable for both the cityscape and the outdoor landscapes. The thermal vision heat map inspires the design theme, and the rainbow colorway is the highlight of all the pieces in the collection.
The collection consists of camping gear, accessories, and clothing that features co-branding from both brands. Camp gear-specific items include a tent and stowaway chair for outdoor camping locations or city rooftops. The accessories contain a knapsack that displays the STAPLE pigeon motif in the main co-branded moniker and a part of the thermal graphics. There is also a duvet-like hooded reversible poncho, a set of Globo Pigeon, Thermo Pigeon, and Furry Pigeon short-sleeve and long-sleeve t-shirts. Additionally, there is also a Sherpa Anorak and Pant set. The collection is available for purchase, ranging from $16 to $164.
City-Inspired Camping Collections
STAPLE and Poler Unveil City-Inspired Camping Gear and Apparel
Trend Themes
1. Urban Outdoor Gear - Opportunity for outdoor gear brands to expand into urban markets by designing adaptable gear for both city and outdoor environments.
2. Streetwear-camping Fusion - Opportunity for outdoor lifestyle brands to collaborate with streetwear fashion brands to create fusion styles that appeal to millennials.
3. Thermal Imaging-inspired Designs - Opportunity for design inspiration from thermal imaging technology to create unique and visually striking patterns and colorways in clothing and gear collections.
Industry Implications
1. Outdoor Lifestyle - Outdoor lifestyle brands should consider collaborating with streetwear brands to create fusion styles that appeal to millennials.
2. Fashion - Fashion brands should explore opportunities to integrate outdoor gear and technical fabrics into their collections to appeal to customers looking for functional yet fashionable clothing.
3. Technology - Companies working with thermal imaging technology should consider partnering with fashion and outdoor lifestyle brands to incorporate its imagery into unique and visually striking designs.