The "Keep ____ Weird" campaign has been adopted by Louisville, KY, Austin, TX and Portland, OR in an effort to promote local businesses and individualism in their respective communities. Yes, we all know how irony works, just keep reading.
The slogan can be found on a sticker, billboard and t-shirt usually in liberal leaning areas of the town. Other meanings can be taken from the slogan. For example, Louisville is located directly between the North and South of the U.S., therefore giving it a seriously epic case of multiple personality disorder.
The originator of the "Keep__ Weird" term is Austin, thus cementing itself as head of the tribunal of uniqueness. However, Portland and Louisville are not cities to just be pushed aside as posers. Each brings its own distinction of individuality and abundance of kick-ass local businesses to the table.
Other cities have been said to be adopting the slogan (I am looking at you, Boulder, CO), but the Oddicities are already in place.
Keep it weird!
Odd City Campaigns
Three American Cities Promote Their Unique Weirdness
Trend Themes
1. Campaigning for Weirdness - Opportunity for businesses to embrace their unique and quirky identities through local campaigns.
2. Promoting Individualism - Opportunity to create a sense of community and support for local businesses by celebrating individuality.
3. Adopting City Slogans - Opportunity for other cities to adopt similar slogans to promote their local businesses and distinct identities.
Industry Implications
1. Marketing and Advertising - Opportunity for marketers to create campaigns that embrace weirdness and promote local businesses.
2. Tourism - Opportunity to attract visitors by showcasing the unique and quirky aspects of a city.
3. Fashion and Merchandise - Opportunity to create and sell merchandise like stickers and t-shirts with city-specific slogans to support local businesses.