Those who purchase secondhand designer fashion pieces and accessories tend to miss out on intimate, high-end brand experiences but Burberry and luxury consignment marketplace The RealReal are changing this with a new partnership to support the circular fashion economy. The newly launched pilot program now gives users the chance to consign Burberry pieces at The RealReal and receive an exclusive personal shopping experience at participating Burberry stores across the United States.
As high-quality designer fashions, in particular, are crafted for their longevity, this partnership helps to encourage the resale and consumption of pre-owned pieces. On its platform, The RealReal has noticed that Burberry is especially popular with Millennial and Gen Z consumers, who tend to be particularly passionate about sustainability in fashion.
Circular Fashion Partnerships
Burberry and The RealReal are Joining Forces for Circular Fashion
Trend Themes
1. Circular Fashion Economy - The partnership between Burberry and The RealReal supports the circular fashion economy by encouraging the resale and consumption of pre-owned designer fashion pieces.
2. Personal Shopping Experiences - The partnership offers an exclusive personal shopping experience at Burberry stores for those who consign Burberry pieces at The RealReal.
3. Sustainability in Fashion - Millennial and Gen Z consumers, who are passionate about sustainability in fashion, are driving the popularity of Burberry on The RealReal platform.
Industry Implications
1. Luxury Fashion - The partnership between Burberry and The RealReal is disrupting the luxury fashion industry by promoting the circular economy and encouraging pre-owned fashion consumption.
2. Secondhand Marketplaces - The RealReal, as a luxury consignment marketplace, is benefiting from the partnership by attracting more users through its collaboration with Burberry.
3. Retail - The collaboration between Burberry and The RealReal is providing an innovative retail experience that combines online consignment and personalized shopping at brick-and-mortar stores.