Fast fashion retailer Primark teamed up with The Jeans Redesign project developed by the Ellen MacArthur Foundation’s Make Fashion Circular initiative to create a circular denim collection. Designed to support a more sustainable future and a circular fashion economy, the collection features denim styles made from sources like 70% organic cotton, 29% recycled fibres and 1% elastine, and jackets from 80% organic cotton and 20% recycled cotton.
The styles for men, women and kids are not only made from safely recycled materials, they are designed to be easily recycled as well. Thanks to designs that are free from rivets, the denim collection has labels that instruct consumers how to remove the buttons and zippers before recycling the garments at the end of their usable life.
Circular Denim Collections
Primark & The Jeans Redesign Created New Jeans from Recycled Materials
Trend Themes
1. Circular Denim Collections - The circular economy is a growing trend in the fashion industry as it is providing a new market opportunity for brands to generate revenue from waste.
2. Recycled Fibers - Recycled fibers offer a new opportunity for sustainable fashion to reduce waste and effectively manage resources.
3. Eco-friendly Fashion - Sustainable fashion brands are disrupting the traditional ways of producing clothing and offering a more eco-friendly alternative to traditional fast fashion.
Industry Implications
1. Fashion - The fashion industry is poised to make a significant impact on the environment, making the circular economy a market opportunity ripe for exploration.
2. Textile - The textile industry is undergoing a revolution as more companies look to adopt sustainable practices and use recycled fibers to reduce waste and reduce their environmental footprint.
3. Manufacturing - Circular denim collections offer potential for sustainable manufacturing practices, creating new opportunities for businesses to adopt a circular economy approach.