Circla is helping consumers mitigate their plastic usage while creating more sustainable beauty product packaging options. The company is a refillable beauty retailer that provides a "milk round" style delivery service that caters to all beauty essential needs.
Participants in the program can leave their empty bottles of beauty products at their doorstep and Circle representatives will refill them. The retailer partnered with 25 independent brands to offer the refill service. Participants can join the auto-replenishment service and notify Circla when a refill is needed. Previously, the service was only available in Zones 1 and 2 but is now extended to cover all of West and South West London. Delivery intervals are tailored to the customer's needs.
Refillable Beauty Delivery Services
Circla Refills Beauty Products Across London
Trend Themes
1. Refillable Beauty Products - There is an opportunity to create more sustainable beauty product packaging options by offering refillable products.
2. Milk Round Delivery Services - The 'milk round' style delivery service is an innovative way to cater to all beauty essential needs while reducing plastic usage.
3. Auto-replenishment Services - Auto-replenishment services allow for a seamless refill process and can create a recurring revenue stream.
Industry Implications
1. Beauty and Cosmetics - Beauty and cosmetics companies can capitalize on the trend of refillable beauty products to create more sustainable packaging options.
2. Logistics and Delivery - Logistics and delivery companies can explore opportunities for 'milk round' style delivery services to reduce plastic usage and increase sustainability.
3. Subscription Services - This trend presents an opportunity for subscription services to enter the beauty industry and offer auto-replenishment options for customers.