The McDonald’s China Cilantro Sundae is being launched by the QSR brand as a limited-edition treat for consumers to try out when seeking an alternative to the traditional offerings they have come to know. The frozen treat is crafted with the brand's signature soft serve along with a bright green cilantro sauce and a hefty sprinkling of chopped cilantro. The sundae will thus offer an herbaceous flavor experience that might be loved or hated, depending on the individual consumer.
The McDonald’s China Cilantro Sundae is available for a very short period only from February 21 to 25, 2022 and comes as one of a growing number of unexpected menu items being launched from QSR brands to help entice consumers with a curious palate.
Cilantro-Topped QSR Sundaes
The McDonald’s China Cilantro Sundae Offers a Herbaceous Flavor
Trend Themes
1. Herbaceous Sundaes - Opportunity for QSR brands to experiment with unique and unconventional toppings to add a twist to their traditional menu offerings and attract curious customers.
2. Limited Edition Treats - Opportunity for QSR brands to create buzz and excitement with time-bound menu items to increase customer engagement and drive sales.
3. Curious Palate Offerings - Opportunity for QSR brands to cater to the growing segment of consumers with adventurous taste buds by introducing unexpected and bold flavors in their menu offerings.
Industry Implications
1. Quick Service Restaurants - Opportunity for QSR brands to stay ahead of the competition by offering unique and unconventional food options that appeal to the evolving tastes of consumers.
2. Frozen Treats - Opportunity for ice cream and other frozen treat brands to experiment with unconventional flavor combinations to offer unique taste sensations to consumers.
3. Limited Time Offerings - Opportunity for brands in various industries to create buzz and excitement with time-bound promotions and limited edition products to increase brand awareness and drive sales.