The chunky footwear craze shows no signs of slowing down and adidas is building on the 2018 offerings with a brand-new take on its iconic Falcon silhouette. The colorway is dubbed 'Core Black/Light Granite' and it boasts a mixed-material upper with vibrant hits of Millennial pink on the heel and teal branding that decisively stands out on the black-gray upper. What's more, the chunky footwear has a sizable midsole that features a hot pink and peach-orange nuances.
As the movement to oversized sneakers progresses, brands are focusing on color arrangements and unconventional embellishments. adidas' latest addition to the chunky footwear family is set to accompany the 90s-inspired YUNG-1 silhouette, which is soon to be released.
90s-Inspired Vibrant Chunky Footwear
adidas Launched a Colorful New Take on the Falcon Sneaker
Trend Themes
1. Chunky Footwear Craze - The popularity of chunky footwear indicates opportunities for companies to experiment with bold and unconventional styles.
2. Vibrant Color Arrangements - The use of bold and unconventional colors offers a disruptive innovation opportunity in the field of footwear design.
3. Retro Revival - The resurgence of 90s-inspired styles creates opportunities for companies to revisit and reintroduce classic designs with a modern twist.
Industry Implications
1. Fashion Industry - The fashion industry can capitalize on the trend towards chunky footwear by exploring unconventional designs and color combinations.
2. Sportswear Industry - The sportswear industry can embrace the chunky footwear trend by experimenting with performance-enhancing features.
3. Streetwear Industry - The streetwear industry can leverage the 90s nostalgia trend through the revival of classic styles with a contemporary edge.