Over a four-month period, six shoe designs have been released by ShoeBiz and Converse to create the Chuck Taylor All Star City collection. The two artists Alán González and Kris Mestizo are responsible for decorating the canvas hi-tops with designs correlating to September, October and December.
The first round of kicks showcased a San Francisco public transit homage by González and Mestizo placed the Golden Gate Bridge on his shoe. The second round was Halloween themed. González gave his pair of Chucks an x-ray skeletal makeover and Mestizo made his look like a mummy. For the final installation, the two artists were inspired by the apocalypse and celestial nature of space. The white Chucks that feature a Mayan inspired graphic belongs to González. Mestizo focused on making outer space more tangible.
Proceeds from the Chuck Taylor All Star City collection go towards two charities: Youth Against Poverty and Compass Family Services.
Cosmos-Inspired Canvas Kicks
The Chuck Taylor All Star City Collection is a Charitable Process
Trend Themes
1. Cosmic-themed Fashion - Introducing fashion items, such as shoes, drawing inspiration from the cosmos, space and sci-fi movies creates a promising trend for fashion companies to tap into.
2. Charity-focused Products - Creating products that give back to the community or specific charities creates an opportunity for companies to appeal to socially conscious consumers.
3. Limited-edition Collections - Creating unique and limited-edition collections of products can appeal to consumers who value exclusivity and rare finds.
Industry Implications
1. Fashion Industry - Fashion brands can incorporate cosmic themes into their product designs to cater to the tastes of consumers looking for unique and stylish products.
2. Charity Industry - Creating charity-focused products can enable companies to not only do good in the world but also increase their impact and brand reputation.
3. Retail Industry - Limited-edition collections can create anticipation and desirability for products, ultimately leading to an increase in sales and revenue for companies that adopt the strategy.