Chrono24 has received the title of official sponsor of the hiroshi fujiwara Live Slumbers3 F/W 2023 event in December 2023. As a part of the partnership and to celebrate the brand's 20th anniversary, the brand has showcased a new watch case design in collaboration with fragment design.
The case, created by Hiroshi Fujiwara, spotlights a zipped pouch design. Its contents are constructed of 110 nylon twill and polyester, while its exterior is made of polyester, PU soft coating, and taffeta. Due to its limited nature, the case will only be sold to the first 100 buyers on the Chrono24 website. Only residents of Japan and Hong Kong can access the platform. The case is priced at ¥200,000 JPY/ $15,000 HKD.
Collaborative Streetwear Cases
Chrono24 Releases a Limited-Edition fragment design Watch Case
Trend Themes
1. Limited-edition Collaboration - The trend of limited-edition collaborations creates opportunities for brands to partner and create unique products that cater to niche markets.
2. Streetwear Fashion - The streetwear fashion trend offers opportunities for brands to tap into the growing demand for urban-inspired clothing and accessories.
3. Exclusive Online Sales - The trend of exclusive online sales allows brands to create a sense of exclusivity and urgency, driving customer engagement and sales.
Industry Implications
1. Fashion - The fashion industry can explore collaborative opportunities to create limited-edition streetwear collections that appeal to fashion-forward consumers.
2. Luxury Goods - Luxury brands can leverage limited-edition collaborations in the streetwear industry to attract affluent customers seeking unique and exclusive products.
3. E-commerce - Online retailers can capitalize on the trend of exclusive online sales by partnering with brands to offer limited-edition products, driving traffic and sales to their platforms.