Los Angeles-based fashion label MADHAPPY introduced its latest Chromophobic collection as a means of facing its fear of color directly. The label follows its winter offerings with a range of colorful garments that are crafted with the concept of irony in mind, and further adorned by the liberal usage of butterfly motifs. The Chromophobic capsule is comprised of a range of hoodies, sweat pants and t-shirts.
The MADHAPPY capsule boasts a color palette of pink hues and blue tones. Additionally, there are accenting details of the label's branding stitched throughout the hoodies. The sweatpants take on a cropped design to slim down the silhouette. Finally, on all of the new seasonal offerings for Spring/Summer 2018, there is the print of "Local Optimist Group" detailing the garments.
Ironic Colorful Apparel
MADHAPPY Debuted a 'Chromophobic' Collection to Face a Fear of Color
Trend Themes
1. Colorful Fashion - Opportunity for other fashion brands to follow MADHAPPY's lead and produce colorful clothing with unique design motifs.
2. Irony in Apparel - Opportunity for fashion labels to incorporate ironic design elements into their clothing for added interest and engagement with consumers.
3. Fear-facing Collections - Opportunity for fashion labels to create collections that tackle and address societal fears or taboos in a unique and creative way.
Industry Implications
1. Fashion - Fashion industry players can take inspiration from MADHAPPY's Chromophobic collection to create their own unique takes on colorful, ironic apparel.
2. Streetwear - Streetwear labels can incorporate MADHAPPY's butterfly motifs or ironic design elements into their own lines to produce more engaging clothing for consumers.
3. Marketing and Advertising - Marketing and advertising professionals can look to brands like MADHAPPY as examples of how to successfully address cultural taboos in a way that resonates with consumers and generates interest in a product or service.