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The Christopher Shannon KIDDA Spring/Summer Collection Is Artful

The Christopher Shannon KIDDA Spring/Summer 2012 'My heart goes BANG' collection features an artful lookbook that is both youthful and urban. This stunning advertorial spread features a series of in-studio and outdoor portraits that dare to push fashion boundaries.

This eclectic streetwear collection showcases a new approach from designer Christopher Shannon who puts emphasis on effortlessly cool casualwear including cotton and fleece menswear garments that are boldly graphic and art-infused. Printed tees, tanks and sweatshirts make up a collection that offers a unisex appeal. From all over prints to face paint, this dynamic lookbook combines dreamlike photography with highly conceptional and edgy styling.

The memorable Christopher Shannon KIDDA Spring/Summer 2012 lookbook is anything but conventional focusing on imaginative advertising and daring to be different.
Trend Themes
1. Art-infused Clothing - Disruptive innovation opportunity: Explore integrating bold and graphic art designs into clothing for a unique and expressive fashion line.
2. Unisex Appeal - Disruptive innovation opportunity: Develop a clothing line that blurs traditional gender boundaries by creating versatile and inclusive designs.
3. Imaginative Advertising - Disruptive innovation opportunity: Experiment with unconventional and creative advertising strategies that captivate audiences and differentiate from competitors.
Industry Implications
1. Streetwear - Disruptive innovation opportunity: Embrace the growing demand for fashion that blends casual comfort with urban style by creating streetwear brands that push boundaries.
2. Fashion Photography - Disruptive innovation opportunity: Integrate conceptual and dreamlike elements into fashion photography to create visually captivating and memorable campaigns.
3. Graphic Design - Disruptive innovation opportunity: Collaborate with fashion brands to infuse bold and artistic graphic designs into their products, bridging the gap between fashion and graphic design.

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