The Christopher Shannon AW15 runway show did not disappoint this year. Held during the London Collections: Men fashion week, LCM for short, the plastic bag runway made for an Instagram frenzy. Models for the Christopher Shannon AW15 were outfitted in rubbish bin liners over their heads as they strutted down the runway. Not your typical garbage bags, the liners came in blue, orange, black and red.
Head makeup artist Ismaya Ffrench was the genius behind the rubbish bin heads. This was her second time impressing the men's fashion world, as Ffrench was recently the head makeup artist for the Lego-clad faces from Agi & Sam AW15. There is an increasing amount of abstract makeup and makeup substitutes, happening on the men's runways for the AW15 collections.
Garbage Bag Runways
The Christopher Shannon AW15 Runway Features Plastic Bags Over Model's Heads
Trend Themes
1. Abstract Runway Makeup - Opportunity to develop innovative and eco-friendly makeup alternatives that can be used on the runway.
2. Sustainable Fashion - Opportunity to create eco-friendly clothing and accessories that use recycled materials, particularly plastic bags.
3. Interactive Fashion Shows - Opportunity to incorporate social media and technology to increase audience engagement during fashion events.
Industry Implications
1. Cosmetics - Opportunity to develop alternative makeup products made from eco-friendly materials that can be used in abstract runway makeup.
2. Fashion - Opportunity to embrace sustainable fashion and utilize recycled materials in clothing and accessories production.
3. Event Management - Opportunity to integrate social media and technology during fashion events, to increase audience engagement and enhance the fashion experience.