For the Christoph Musiol photo spread, the photographer, along with model Tim Neugebauer, opted for a crisp fall photoshoot that showcased Neugebauer in sharp seasonal clothing while posing as a mischievous boy circa the mid 1950s.
The Christoph Musioil photo spread was done outdoors in black and white, and featured cold-weather clothing such as a knit Raf jumper to keep the boyish male model from catching a chill.
Implications - In the last few years, there has been a movement towards maintaining and preserving fashion styles and movements of the past. A company that wants to capitalize on this craze can do so by deliberately engineering their advertising to display a strong retro influence or vintage tone.
Retro Schoolboy Editorials
The Christoph Musiol Photo Spread Features Old-School Style for Fall
Trend Themes
1. Retro Fashion - Opportunity for companies to capitalize on the trend of maintaining and preserving fashion styles of the past.
2. Vintage Advertising - Potential for companies to engineer their advertising to display a strong retro influence or vintage tone.
3. Cold-weather Fashion - Market for companies to showcase cold-weather clothing in a nostalgic and stylish way.
Industry Implications
1. Fashion - Opportunity in the fashion industry to create and promote retro-inspired clothing and accessories.
2. Advertising - Opportunity for advertising agencies to offer expertise in creating and executing vintage-themed campaigns.
3. Retail - Market for retailers to curate and sell a collection of retro and vintage fashion items.