Following its undercover Halloween menu, Starbucks is back with an equally inconspicuous Christmas menu. The hidden list of beverages includes a line of holiday specials that are sure to keep anyone warm and satisfied this holiday season.
Just like the cafe's Halloween menu, the Christmas menu does not appear on the menu boards located inside every cafe. To access these special drinks, consumers must ask for them specifically with the recipe on hand. This line of extremely exclusive and secretive drinks include holiday-friendly treats such as Apple Cider, the Christmas Cookie Frappuccino, the Christmas In A Cup Latte, S'mores Hot Chocolate, the White Christmas Frappuccino and more.
To unlock the recipes to these top secret drinks, consumers must visit the Starbucks secret menu website.
Secret Christmas Menus
This Starbucks Christmas Menu Offers Undercover Holiday Beverages
Trend Themes
1. Undercover Menus - The rise of secret and exclusive menus in the food and beverage industry presents an opportunity for disruptive innovation in catering to individual preferences and creating an inclusive and exciting experience for customers.
2. Personalization - The popularity of secret menus demonstrates the increasing demand for personalized experiences in the food and beverage industry, creating opportunities for companies to explore new ways of catering to individual tastes and preferences.
3. Experiential Marketing - Secret menus are an example of how companies are leveraging experiential marketing to create buzz and generate excitement around their brand, creating opportunities for businesses to create memorable experiences for customers and increase brand loyalty.
Industry Implications
1. Food and Beverage - The trend of secret menus is disrupting the food and beverage industry by creating new opportunities for companies to innovate and differentiate themselves from competitors with exclusive and personalized offerings.
2. Hospitality - The rise of secret and exclusive menus presents an opportunity for hospitality businesses to offer unique and exciting experiences for guests, boosting customer loyalty and creating a competitive advantage.
3. Technology - With the accessibility of Starbucks' secret menu website, there is an opportunity for technology companies to leverage this trend by creating platforms that enable customers to discover and share exclusive menu items, creating new avenues for engagement and personalization.