In an effort to help consumers stick to healthy habits during the indulgence of the holiday season, Welch’s has created limited-edition Christmas Fruit Snacks.
The new Welch’s Christmas Fruit Snacks are a seasonal take on the brand's signature gummy snacks. The festive version consists of fruit-flavored gummies in seasonal shapes, such as Santa Claus, Christmas ornaments, Christmas trees, snowmen, and snowflakes. All the gummies are made with real fruit, and are both gluten-free and fat-free. The Christmas Fruit Snacks are also billed as an excellent source of Vitamins C, A, and E.
Perfect for kids and adults alike, the new Welch’s Christmas Fruit Snacks comes in both five-count boxes that are perfect for lunches and larger 28-count boxes.
Holiday-Themed Fruit Snacks
Welch’s Christmas Fruit Snacks are a Healthy Holiday Snack Option
Trend Themes
1. Healthy Holiday Snacks - The market is ripe for healthy snack alternatives during the indulgent holiday season, with an opportunity to create more seasonal, on-the-go snacks that cater to nutritional needs.
2. Seasonal/variety Gummy Snacks - Creative holiday-themed shapes and flavors of gummy snacks can provide a new twist on an established product, targeting consumers with a desire to try new taste experiences.
3. Vitamin-enhanced Snacks - Functional food and beverage companies have an opportunity to create alternative snack options that infuse the vitamins necessary for a balanced diet, appealing to health-conscious consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on this trend by creating more healthy snack options with added vitamins and seasonal shapes/flavors.
2. Health and Wellness - The health and wellness industry can create complementary products to this trend, such as vitamins and supplements to boost immune systems during seasonal changes.
3. Marketing and Advertising - Marketing and advertising professionals can help companies engage consumers with holiday-inspired packaging, creating new and innovative designs for seasonal snacks.