These Christmas flower stats help to get down to the nitty gritty regarding festive floral arrangements.
As you might have guessed, the poinsettia takes the winning position for the most popular flower of the season with centerpieces coming in at second and general Christmas flowers coming in third. Regarding poinsettias, the most popular color is, of course, red with 8% of other buyers choosing white and a mere 6% going with pink.
When it comes to who's purchasing flowers, 34% of buyers are getting them for themselves, 32% for parents, 29% are getting them for a significant other and 26% are buying for friends or neighbors. A staggering 50 million poinsettias are sold each year during the holiday season, which makes it no surprise that it is truly Christmas's favorite flower.
Festive Floral Facts
These Christmas Flower Stats Detail How Many are Sold Each Season
Trend Themes
1. Flower Sales - There is a growing trend of Christmas flower sales which can be harnessed by florists and flower shops to reach more sales during the seasons.
2. Personalized Centerpieces - As shown by the statistics, personalized centerpieces that cater to different preferences can be a disruptive innovation to the flower arrangement industry during the holiday season.
3. Eco-friendly Options - With the growing concern for the environment, florists and flower shops can introduce eco-friendly options for Christmas flower arrangements that are not just beautiful but also sustainable.
Industry Implications
1. Flower Shops - Flower shops can expand their product offerings during the holiday season and provide personalized flower arrangement services to increase their revenue and market share.
2. Event Planning - Event planners can incorporate Christmas flower arrangements into their services offers, thereby increasing customer satisfaction and engagement.
3. E-commerce - E-commerce businesses can tap into the growing trend of Christmas flower sales by offering convenient and affordable flower delivery services during the season.