At the crossroads of the maker movement and the holiday season are a number of Christmas craft workshops that are being offered by Cath Kidston.
In total, nine retail outlets will be hosting Cath’s Cracker Making Workshops, giving attendees the chance to create six festive Christmas crackers using prints from Cath Kidston. Cath Kidston will provide all of the supplies needed for crafting these custom crackers, including everything from jokes, party hats, ribbons and even a box to present the set in. The 90-minute classes are limited to eight people each, which gives each participant ample time to get attention from the expert crafter leading the class.
While many consumers have a desire to make their own gifts, workshops like these are valuable for providing guidance and design eye that makes the attempts of beginner crafters look professional.
Festive Maker Workshops
Cath Kidston is Hosting a Series of Festive Christmas Craft Workshops
Trend Themes
1. Holiday Maker Workshops - Christmas and festive-themed maker workshops provide creative and unique experiences to customers, capitalizing on the trend of personalized and DIY gifts.
2. Crafting Retail Workshops - Increasingly, retail brands are offering workshops that teach skills and provide unique experiences, providing opportunities for increased customer engagement and loyalty.
3. Luxury Maker Workshops - High-end maker workshops provide a unique and exclusive experience, appealing to consumers looking for an elevated and personalized gift-giving experience.
Industry Implications
1. Retail - Retailers can take advantage of the trend of personalized and unique experiences by offering in-store workshops and events that appeal to their customer base and cultivate loyalty.
2. Hospitality - Hotels and resorts can offer maker workshops as part of their guest experience, providing an additional revenue stream and unique offering.
3. Luxury Goods - Luxury brands can offer high-end maker workshops to provide a unique and elevated experience for customers, increasing brand loyalty and exclusivity.