While most brands are still releasing its final summer-ready offerings, Too Faced is looking ahead by releasing its Christmas cosmetic collection.
The lineup is filled with stocking-stuffers and gifts for oneself or loved ones. Including fan-favorite items like a deluxe version of the Better Than Sex mascara, the Hang Over spray, a 24-shade eye shadow palette and more. While the line is bringing back some classic pieces, it's also offering items that are exclusive to this release, such as a limited-edition 'Peach Powder Puff' that'll help one sparkle throughout the day or a miniature matte lipstick.
The entire Too Faced Christmas 2018 collection is shoppable starting September 13th, helping consumers plan their holidays a little earlier.
Holiday-Themed Cosmetic Collections
Too Faced Released Its 2018 Christmas Cosmetic Collection
Trend Themes
1. Holiday-themed Cosmetic Collections - The trend of releasing holiday-themed cosmetic collections presents an opportunity for brands to tap into the increased demand for festive makeup products.
2. Stocking-stuffers and Gifts - The trend of offering stocking-stuffers and gifts in cosmetic collections creates an opportunity for brands to cater to consumers looking for holiday gift options.
3. Limited-edition Releases - The trend of offering limited-edition items in cosmetic collections presents an opportunity for brands to create a sense of exclusivity and drive sales through consumer scarcity.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage the trend of holiday-themed collections to drive sales and engage with consumers during the festive season.
2. Retail - The retail industry can benefit from the trend of stocking-stuffers and gifts in cosmetic collections by incorporating these products into their holiday merchandise offerings.
3. E-commerce - The e-commerce industry can capitalize on the trend of limited-edition releases in cosmetic collections by creating targeted marketing campaigns and exclusive online shopping experiences.