The Christian Borstlap Louis Vuitton animation features life-like ribbon that flutters in natural landscapes before becoming emblazoned on luxury leather goods. The ribbon takes on water-like shapes to become streams in fountains and waves on the beach where wallets lay in a personified fashion.
The animation advertises for the high fashion houses' new personalization option that will allow patrons to add vibrant ribbons of color to any of its small leather goods. Borstlap is renowned for his child-like animations that are always vibrantly colored and contemporary. The Louis Vuitton animation is already being praised as his highest achievement yet because of the intense level of detail and perfectly luxe styling.
The specialty monogramming services will be available at Louis Vuitton stores and online.
Fluttering Fashion Animations
The Christian Borstlap Louis Vuitton Animation is Perfectly Playful
Trend Themes
1. Fashion Personalization Trend - Louis Vuitton is tapping into the growing trend of personalization by offering patrons the option to add vibrant ribbons of color to their small leather goods.
2. Artistic Digital Animation Trend - The Christian Borstlap Louis Vuitton animation showcases the rising trend of merging artistic digital animations with luxury fashion brands.
3. Nature-inspired Animations Trend - The life-like ribbon in the Louis Vuitton animation taking on water-like shapes, is indicative of the growing trend of nature-inspired animations.
Industry Implications
1. Fashion Industry - Louis Vuitton's personalization option is disrupting the fashion industry by allowing patrons to create a completely unique luxury product
2. Digital Art Industry - The Christian Borstlap Louis Vuitton animation brings together the digital art industry and luxury fashion brands to offer contemporary and unique marketing campaigns.
3. Luxury Design Industry - The nature-inspired animation in the Louis Vuitton campaign is providing disruptive innovation opportunities for the luxury design industry to incorporate digital animation into their marketing with a nature-inspired twist.