American artist Christi Nielsen makes a commentary on the pressure to be thin with her photos. She captures images of herself before and after her attempted weight loss.
This series of photos investigates and challenges our ideas about body image and losing weight. Although the subject matter is serious, Christi Nielsen manages to reveal her humor as you view the entire photo collection. To see the entire series, check out Nielsen's website.
Implications - Consumers are no longer responding favorably to the media's portrayal of the ideal body as they feel it does not accurately represent citizenry. Corporations looking to convey themselves as sympathetic of consumer concerns may consider utilizing models of all body types in promotional campaigns.
Bound Bodytography
Christi Nielsen's 'I'm Just About to Get Skinny' Series is Shocking
Trend Themes
1. Body Image Diversity - Opportunity for brands to embrace and promote body positivity by featuring models of all body types in their campaigns.
2. Challenging Beauty Standards - Opportunity for businesses to disrupt the beauty industry by valuing inner beauty, self-acceptance, and individuality over a standardized idea of beauty.
3. Humorous Social Commentary - Opportunity for artists and content creators to use humor as a tool to address serious societal issues and engage audiences in a meaningful way.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion brands to introduce inclusive sizing and diverse body representations in their clothing lines.
2. Advertising and Marketing - Opportunity for advertising agencies to create campaigns that challenge traditional beauty standards and promote body-positive messaging.
3. Art and Photography - Opportunity for artists and photographers to use their work as a platform to address social issues and provoke meaningful conversations.