You may mistakenly check your phone, Facebook and other social media devices upon watching this 'Digitals' video by director Chris Crutchfield. Harnessing all the various blips and noises social media notifications make, the playful short film features an ear-pleasing tune crafted entirely out of noises people take for granted on a daily basis. Furthermore, Chris Crutchfield gives viewers humorous footage set to the inventive music piece that depicts what can happen when one becomes overwhelmed by social media. The video is both quirky and relatable to anyone whose life revolves around the Internet.
Chris Crutchfield is a Los Angeles-based multitalented filmmaker who’s also the protagonist of ‘Digitals.’ Fans of the short film will be happy to know a ringtone version of the medley is available for download through Crutchfield’s Vimeo page.
Social Media Alert Medleys
Chris Crutchfield Uses Notification Noises to Craft a Catchy Tune
Trend Themes
1. Notification Noise Music - Creating catchy tunes using the sounds of social media notifications presents a disruptive innovation opportunity in the music industry.
2. Digital Overwhelm Depiction - Capturing the humorous side of being overwhelmed by social media can inspire disruptive innovation in the film and entertainment industry.
3. Internet-centric Life Satire - Exploring relatable scenarios of living a life revolving around the Internet can lead to disruptive innovation opportunities for content creators and social media platforms.
Industry Implications
1. Music - The music industry can capitalize on the trend of creating music using social media notification sounds to offer innovative and catchy audio experiences.
2. Film and Entertainment - The film and entertainment industry can disrupt the audience's perception of digital overwhelm by presenting humorous and relatable portrayals.
3. Content Creation and Social Media - Content creators and social media platforms have an opportunity to satirize and critique our internet-centric lives, offering innovative and engaging content.