This vibrant chocolate packaging features illustrations that are themed after the fictional town 'Macondo.'
The fictional town comes from the famous book 'One Hundred Years of Solitude' which is set in Columbia. The packaging for these different chocolates was designed in a collaboration between illustrator Stephen Smith and design firm 'A-Side Studio.' Each package features different mystical illustrations that represent nature scenes, flowers, misshapen geometric shapes and bright pops of color. The artistic packaging clearly states where the cacao from each chocolate comes from as well as the percentage of it.
By using a classic South American novel to inspire the design of these chocolates, A-Side Studio has managed to create a familiarity between consumers and its product.
Artistic Chocolate Packaging
These Healthy Chocolates are Inspired by a Fictional Town
Trend Themes
1. Artistic Chocolate Packaging - Incorporating artistic illustrations and storytelling into chocolate packaging to create a unique and memorable consumer experience.
2. Collaborative Design - Collaborating with illustrators and design firms to create visually stunning and meaningful packaging for food products.
3. Transparent Sourcing - Clearly indicating the origin and percentage of cacao in chocolate packaging to provide consumers with information and promote transparency in the supply chain.
Industry Implications
1. Food Packaging - Exploring innovative ways to incorporate art and storytelling into food packaging to enhance brand identity and consumer engagement.
2. Illustration - Collaborating with brands to create custom illustrations for packaging to help tell a unique brand story and create a lasting impression.
3. Cacao Production - Promoting transparency in the cacao supply chain by clearly stating the origin and percentage of cacao in chocolate packaging, appealing to consumers who prioritize ethical sourcing.